"Germany's next Topmodel - by Heidi Klum" has long since been more than just classic TV. In recent years, the TV format has developed into a multimedia brand across all platforms.

We talked to Nina Kaiser, co-founder of the 4GAMECHANGERS Festival - about the turbulent beginnings in 2016, her very personal festival highlights as well as challenges that had to be overcome.

Seven.One Media and wetter.com are working together on a targeting option: on TV, precisely those products are advertised that match the weather situation. This opens up additional revenue potential in the advertising market.