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Heinrich von Hoessle
Weather targeting makes TV-advertising even more relevant
Seven.One Media and wetter.com are working together on a targeting option: on TV, precisely those products are advertised that match the weather situation. This opens up additional revenue potential in the advertising market.
»TV is entering into a new decade.«
Interview with Group CEO Bert Habets
Interview with ProSiebenSat.1 Group CEO Bert Habets
»We are strongly expanding Joyn.«
Interview with ProSiebenSat.1 Group CEO Bert Habets
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